Biography
About the Brand
Laura Segall is a 100% Brazilian brand, led by women, with its own design, which values handmade products, especially lace and embroidery, which are considered part of the country's cultural heritage. The brand has a ready-to-wear line, with tailored pieces and other sophisticated models, as well as a custom-made atelier.
Laura Segall dresses the elegant and authentic woman, creator of her own future, who values quality, versatility and originality in her everyday life.
Biography
About the Founder
Businesswoman Laura Segall is from São Paulo, but has adopted Brasília as her hometown since she arrived in the capital when she was 19. She works with exclusive and sophisticated fashion, focused on valuing Brazilian craftsmanship and sustainable production.
With a degree in International Relations from UnB (University of Brasília), she worked in the public service until she fell in love with the world of fashion 14 years ago. “When I was proposed to, I decided to make my own wedding dress. At that moment, I realized that needles, machines and lace belonged to my universe, they were part of my life” , she says.
Passionate about lace, Laura followed the route of this craft in Brazil and fell in love with the work of lacemakers from the Northeast. The pieces have a classic, European style, always with tailored cuts, and reflect the true nature of Brazil: the plurality of the country's culture. In her fashion, the art of handcrafting, with delicacy and elegance, is present in every detail.
Laura Segall also creates a brand that has in its DNA social responsibility for preserving lace-making, a craft that depends on talented hands and the cultural memory of each region.
OUR GUIDE
SDGs Addressed
The company stands out not only for the elegance and quality of its creations, but also for its deep commitment to sustainability and social development. Founded in Brasília, the brand values national craftsmanship and integrates, in the stages of its production chain, especially the principles of Sustainable Development Goals (SDGs) 5, 8 and 12.
Goal 5. Achieve gender equality and empower all women and girls:
5.1 End all forms of discrimination against all women and girls everywhere;
5.5 Ensure women's full and effective participation and equal opportunities for leadership at all levels of decision-making in political, economic and public life.
Goal 8. Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all:
8.2 Achieve higher levels of productivity of economies through diversification, technological modernization and innovation, including through a focus on high value-added sectors and labor-intensive sectors.
8.3 Promote development-oriented policies that support productive activities, decent employment generation, entrepreneurship, creativity and innovation, and encourage the formalization and growth of micro, small and medium-sized enterprises, including through access to financial services.
Goal 12. Ensure sustainable consumption and production patterns:
12.2 By 2030, achieve sustainable management and efficient use of natural resources;
12.4 By 2020, achieve environmentally sound management of chemicals and all wastes throughout their life cycle in accordance with agreed international frameworks, and significantly reduce their release to air, water and soil, to minimize their negative impacts on human health and the environment;
12.5 By 2030, substantially reduce waste generation through prevention, reduction, recycling and reuse;
12.6 Encourage companies, especially large and transnational companies, to adopt sustainable practices and integrate sustainability information into their reporting cycle;
12.8 By 2030, ensure that people everywhere have relevant information and awareness for sustainable development and lifestyles in harmony with nature.
At Laura Segall, we believe that fashion can be a force
transformative for a more just and sustainable world,
aligning beauty, authenticity and social responsibility!
Laura Segall, CEO & Founder Grupo CS - Couture and Stationery
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Other SDGs indirectly impacted
Considering the interdependence of all 17 Sustainable Development Goals to ensure the preservation of natural resources and full development on our planet, we believe that our company's actions to contribute to the transformation of the fashion industry also touch on SDGs 11, 13 and 15.
A more responsible and sustainable fashion industry will go from being the second largest polluter in the world to promoting healthy cities and communities and preserving the environment.
EQUALITY
Laura Segall and the Promotion of Gender Equality
Founded and led by women, the brand celebrates femininity in its creations and is dedicated to empowering women throughout its production chain. From the beginning, Laura Segall has been committed to working with associations of lacemakers and embroiderers in the Northeast region of Brazil, ensuring that these artisans receive fair compensation and recognition for their work. The company currently has partnerships with seven artisan associations in five states in the Northeast of Brazil. This collaboration promotes financial autonomy and strengthens the position of these women in their communities.
The brand goes beyond using artisanal raw materials in its productions and also promotes the stories and origins of female artisans. The documentary series Rota das Rendas is an example of how the work of lace and embroiderer associations is closely linked to the company's history.
Furthermore, the brand promotes an inclusive and equal work environment within its own organizational structure, encouraging female leadership and creating opportunities for women in different areas of the company.